The influence of place identity on destination competitiveness in Machakos County, Kenya.
The topic of place identity has recently attracted interest among researchers because to date, there exists no place brand identity model that is universally accepted. Nevertheless, this core aspect of the destination branding process has influence on destination competitiveness upon which success a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-09-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_27_vol_8_5__2019_kenya.pdf |