INVESTIGATING FACTORS THAT INFLUENCING REPURCHASE INTENTION: CASE STUDY IN BEVERAGE MANUFACTURING INDUSTRY

The food and beverages industry is one of the most contributing sectors for Indonesian economic growth. It is a profitable business to invest in, due to the development of the Indonesian population. However, the competition in the market is inevitable; thus, companies need to generate strategies of...

Full description

Bibliographic Details
Main Authors: Claudia SEVERESIA, Prio UTOMO, Friska NATALIA
Format: Article
Language:English
Published: Bucharest University of Economic Studies 2022-03-01
Series:Business Excellence and Management
Subjects:
Online Access:https://beman.ase.ro/no121/2.pdf