“They look better on the breasts”: Advertisement, sexuality, and the bra business in postsocialist Poland

This article examines the 1990s transition from socialism to capitalism in Poland through the lens of the changing market of underwear. Based on oral history interviews, archival research of bra production companies, as well as an analysis of contemporary press reports, I examine how the integratio...

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Bibliographic Details
Main Author: Marta Chmielewska
Format: Article
Language:English
Published: Bibliothèque de l'Université de Genève 2023-12-01
Series:Connexe
Subjects:
Online Access:https://oap.unige.ch/journals/connexe/article/view/927