Indonesian Millenials Online Shopping Behavior
The aims of this study were to investigate : 1. Perceived risk by consumers influencing on consumer online shopping intention. 2. Consumers trust influencing consumers' online shopping Intention. 3. The difference between hedonistic shopping motivation and utilitarian shopping motivation as m...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2019-04-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/7684 |