Understanding and Targeting Indonesian Young Adult Internet Users
As the number of global internet users increases, companies’ online advertisement expenditure also grows rapidly. Companies face challenges in targeting the right customers. Understanding which websites are often visited by target users and what they do on the internet will help companies direct the...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2010-11-01
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| Series: | Binus Business Review |
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| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1096 |