Current practices, challenges, and opportunities for lifestyle-based market segmentation of older consumers in Thailand
Older consumers’ consumption patterns differ from those of other customer groups, affecting many business factors and practices, including product development and service delivery. Acquiring, monitoring, and processing lifestyle and other behavior-oriented data become key activities to gain insights...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
|
| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/18/shsconf_fems2023_01073.pdf |