Current Status of Market Mavens Research: A Literature Review
Despite the growth of empirical evidence in this field, little review research exists that assesses the theoretical aspects, marketing drivers, and consequences of market mavens. In this study, therefore, a systematic literature review (SLR) was utilized to perform a thorough analysis of market mave...
| Հիմնական հեղինակներ: | , , , , |
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| Ձևաչափ: | Հոդված |
| Լեզու: | English |
| Հրապարակվել է: |
Ital Publication
2022-11-01
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| Շարք: | Emerging Science Journal |
| Խորագրեր: | |
| Առցանց հասանելիություն: | https://ijournalse.org/index.php/ESJ/article/view/1303 |