Current Status of Market Mavens Research: A Literature Review
Despite the growth of empirical evidence in this field, little review research exists that assesses the theoretical aspects, marketing drivers, and consequences of market mavens. In this study, therefore, a systematic literature review (SLR) was utilized to perform a thorough analysis of market mave...
| Главные авторы: | , , , , |
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| Формат: | Статья |
| Язык: | English |
| Опубликовано: |
Ital Publication
2022-11-01
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| Серии: | Emerging Science Journal |
| Предметы: | |
| Online-ссылка: | https://ijournalse.org/index.php/ESJ/article/view/1303 |