Mobilizing a pluralist theoretical approach to understand microlending digital platforms: the AfricaMC case

Purpose – This study aims to explore how a microlending digital platform connects social investors in developed countries and micro-entrepreneurs in Africa. However, additional research is necessary to discuss how online auction models are designed and implemented and how existing theories can expla...

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Bibliographic Details
Main Authors: Eric van Heck, Ana Clara Souza, Marlei Pozzebon, Maira Petrini
Format: Article
Language:English
Published: Emerald Publishing 2022-02-01
Series:RAUSP Management Journal
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/RAUSP-03-2020-0041/full/pdf?title=mobilizing-a-pluralist-theoretical-approach-to-understand-microlending-digital-platforms-the-africamc-case