Co-Creation Paradigm in High-Tech Industries: An Opportunity for Mutually Creating Value (A Study of Defense Industry)
Marketing moved from good-centered view -in which tangible results and discrete transactions are in center - to service-centered view in which intangibles, exchange processes and communications are in center. Customers and organizations spread their activities to each other and creating and exploiti...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Defence Industries Training and Research Institute
2013-12-01
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| Series: | بهبود مدیریت |
| Subjects: | |
| Online Access: | https://www.behboodmodiriat.ir/article_42834_e027554f2543e8bf47dbbc3397310130.pdf |