MARKETING STRATEGIES AND PERFORMANCE OF SELECTED SMALL AND MEDIUM ENTERPRISES (SMEs) IN CENTRAL SENATORIAL DISTRICT OF CROSS RIVER STATE, NIGERIA

MARKETING STRATEGIES AND PERFORMANCE OF SELECTED SMALL AND MEDIUM ENTERPRISES (SMEs) IN CENTRAL SENATORIAL DISTRICT OF CROSS RIVER STATE, NIGERIA

Small and medium-scale enterprises (SMEs) are an essential component of the nation’s economy, contributing in several ways, including creating money, opening up new employment opportunities, introducing innovations, and fostering competition. This research investigated the impact of marketing strate...

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Bibliographic Details
Main Authors: Nfawa Erasmus Usani, Emem Akaniyene Sampson, Idongesit Joshua Essien, Ubong Martin Christopher, Mfon Isaac Effiong
Format: Article
Language:English
Published: BelloPrint Pazardjik 2024-01-01
Series:Journal of Bio-Based Marketing
Subjects:
marketing strategies
performance of smes
micromarketing
electronic marketing and marketing communication
Online Access:https://journalbbm.files.wordpress.com/2024/01/article_4.pdf

Internet

https://journalbbm.files.wordpress.com/2024/01/article_4.pdf

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