Service Quality Satisfaction of Public Bus Service: A Structural Equation Modeling Approach
The relationships between service quality and satisfaction of public bus service were investigated using structural equation modeling. Customers of a campus bus service were chosen to demonstrate the analysis. Service quality was operationalised along three dimensions, namely the bus itself, its dri...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2006-09-01
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| Series: | International Journal of Management Studies |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/9271 |