The Voter and the Propagandistic Content on Facebook: Analysis of the Content and Perception of the Ecuadorian Voter

This research seeks to elucidate the influence of Facebook advertising content on voting decisions and public perceptions of candidates during the 2023 Imbabura elections, exploring both how citizens perceive such content and how it affects their voting behavior. A case study approach was employed,...

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Бібліографічні деталі
Автори: Gandhy Godoy-Guevara, Andrea Basantes-Andrade, Miguel Naranjo-Toro, David Ortiz-Dávila
Формат: Стаття
Мова:English
Опубліковано: MDPI AG 2025-02-01
Серія:Societies
Предмети:
Онлайн доступ:https://www.mdpi.com/2075-4698/15/2/41