Do switching barriers of a service company moderate the relationship of perceived image and its antecedents?
The aim of the paper is to identify key antecedents of the perceived image. The paper presents a new model in which switching barriers play specific role. They have been highlighted as a potential moderator of relationship between the perceived image and its drivers. The survey was conducted on a sa...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2013-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2013/0354-34711301039M.pdf |