Generic strategies: A Driver for Firms Competitiveness in Nigerian Fast Moving Consumers Goods (FMCGs) Sector
Competitiveness has become one of the objectives of firms in today’s world especially in consumer goods sector. Every firm wants to have a reasonable share in the market to achieve specific firm goals which competitiveness is part of. To achieve this objective, consumers goods firms need to adopt ap...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2023-06-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: |