Supplier relationship marketing practices and small retailer performance in South Africa

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives were...

Ful tanımlama

Detaylı Bibliyografya
Yazar: KM Makhitha
Materyal Türü: Makale
Dil:English
Baskı/Yayın Bilgisi: Taylor & Francis Group 2019-01-01
Seri Bilgileri:Cogent Business & Management
Konular:
Online Erişim:http://dx.doi.org/10.1080/23311975.2019.1672490

Benzer Materyaller