Supplier relationship marketing practices and small retailer performance in South Africa

Supplier relationship marketing practices and small retailer performance in South Africa

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives were...

書目詳細資料
主要作者:	KM Makhitha
格式:	Article
語言:	English
出版:	Taylor & Francis Group 2019-01-01
叢編:	Cogent Business & Management
主題:	relationship marketing small and medium-sized enterprises small retailers performance
在線閱讀:	http://dx.doi.org/10.1080/23311975.2019.1672490

相似書籍

Role of Relationship Marketing in Small and Medium-Sized Entreprises
由: Ružica Butigan, et al.
出版: (2011-06-01)

Competitive Factors of Fashion Retail Sector with Special Focus on SMEs
由: Gyorgy Gonda, et al.
出版: (2020-11-01)

BASIC TRENDS IN THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES IN MOLDOVA: ACHIEVED RESULTS AND USED RESOURCES
由: Elena ACULAI, et al.
出版: (2014-01-01)

BASIC TRENDS IN THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES IN MOLDOVA: ACHIEVED RESULTS AND USED RESOURCES
由: Elena ACULAI, et al.
出版: (2014-01-01)

The Effect of Entrepreneurial Marketing on the Performance of Small and Medium-sized Enterprises
由: Abdissa Shuremo Gemechu, et al.
出版: (2021-01-01)

The State of Strategic Marketing Application in Czech Small and Medium-Sized Enterprises
由: Kateřina Matušínská, et al.
出版: (2019-06-01)

Small and Medium-Sized Enterprises in Ecuador: Evolution and Challenges
由: Roberto Hidalgo Flor, et al.
出版: (2022-01-01)

SMEs: Diversifying the Economy Beyond Hydrocarbons through International Marketing
由: Abdelhafid HARHOUZ, et al.
出版: (2024-12-01)

Hypermarket and small retailers : explore retailers' competitive abilities-case study in Segamat business district /
由: 437242 Noraini Rusli
出版: (2006)

Czech small and medium-sized enterprises and the success in foreign markets
由: Lenka Procházková, et al.
出版: (2011-01-01)

An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin
由: Tumin, Runaiza
出版: (2002)

Development of small and medium-sized business sector in the Republic of Bashkortostan
由: E. R. Mamleeva, et al.
出版: (2023-12-01)

How small and medium-sized family enterprises in the tourism sector develop inter-organisational relationships: a case study
由: Hanna Łobejko
出版: (2022-07-01)

Seeking strategies for sustainability in Tourism Entrepreneurship in South Africa.
由: Professor NS Matsiliza
出版: (2017-08-01)

Factors Influencing the Use of Digital Marketing by Small and Medium-Sized Enterprises during COVID-19
由: Maria Camila Bermeo-Giraldo, et al.
出版: (2022-10-01)

Analysis of the Market Risk Sources in the Small and Medium-Sized Enterprises of Transport
由: Maria Hudakova, et al.
出版: (2019-10-01)

DIRECTIONS OF DEVELOPMENT OF SMALL AND MEDIUM ENTERPRISES IN POLAND
由: Joanna Szwacka-Mokrzycka
出版: (2013-09-01)

Safety Management Practices in Small and Medium Enterprises in India
由: Seema Unnikrishnan, et al.
出版: (2015-03-01)

GOVERNMENT SUPPORT FOR SMALL AND MEDIUM-SIZED ENTERPRISES IN THE CONTEXT OF THE PANDEMIC: FOREIGN AND RUSSIAN PRACTICE
由: N. N. Musinova, et al.
出版: (2021-04-01)

Relationship Stability and Supply Chain Performance for SMEs: From Internal, Supplier, and Customer Integration Perspectives
由: Tsu-Ming Yeh, et al.
出版: (2020-10-01)

CLOUD COMPUTING AND BIG DATA AS CONVERGENT TECHNOLOGIES FOR RETAIL PRICING STRATEGIES OF SMEs
由: George SUCIU, et al.
出版: (2014-05-01)

The physiognomy of SMMEs in South Africa and consequential national strategy reinforcement
由: D Tustin
出版: (2015-06-01)

SMALL AND MEDIUM-SIZED ENTERPRISES IN REPUBLIC OF MOLDOVA
由: Igor G. SÎRODOEV
出版: (2022-11-01)

The Territorial Differences of Small and Medium Sized Enterprises in Romania
由: GERGELY TÖRÖK
出版: (2012-01-01)

The Digital Marketing Communication Channels and Barriers to their Implementation in Small and Medium-Sized Enterprises
由: Chemorda Pavlo O.
出版: (2020-06-01)

Guerrilla marketing: A technique of increasing competitiveness of small and medium enterprises
由: Anđelković Aleksandra
出版: (2017-01-01)

eLEARNING - A CHANCE FOR SMALL AND MEDIUM SIZED ENTERPRISES
由: Ileana Hamburg, et al.
出版: (2005-12-01)

The Implementation of Management Accounting Practices and its Relationship with Performance in Small and Medium Enterprises
由: Kamilah Ahmad
出版: (2017-03-01)

Loan officers and soft information production
由: Loukil Sahar, et al.
出版: (2016-12-01)

SUSTAINABLE MARKETING AS A FACTOR OF INNOVATION GROWTH IN SMALL AND MEDIUM-SIZED ENTERPRISES
由: Monika Zajkowska
出版: (2015-12-01)

Identification of Innovative Marketing Components in High-Tech Small and Medium sized Enterprises
由: Mehran Rezvani, et al.
出版: (2011-11-01)

Market Orientation and Sources of Knowledge to Innovate in SMEs: A Firm Level Study
由: Simone Regina Didonet, et al.
出版: (2016-10-01)

The Changing Structure of Retail Industry: Case Studies on Competitive Advantage of Small Companies in Croatia
由: Blaženka Knežević, et al.
出版: (2016-12-01)

The role and importance of innovation for the development of small and medium-sized enterprises in the Republic of Serbia
由: Ravić Nenad, et al.
出版: (2015-01-01)

The Market Risk Analysis and Methodology of its More Effective Management in Smes in the Slovak Republic
由: Mária Hudáková, et al.
出版: (2017-06-01)

Research on the use of digital marketing in small and medium-sized enterprises in the Republic of Serbia
由: Ravić Nenad, et al.
出版: (2022-01-01)

A conceptual review on entrepreneurial marketing and business sustainability in small and medium enterprises
由: Mohammed Emad Al-Shaikh, et al.
出版: (2023-06-01)

Influence of corporate governance practices on Small and Medium-sized Enterprises Competitiveness in South Africa
由: Eugine Nkwinika, et al.
出版: (2024-01-01)

Up against the retail giants : targeting weakness, gaining an edge /
由: 432485 Samli, A. Coskun
出版: (2004)

SOCIOPRENEUR IN DIGITAL MARKETING: EMPOWERING THE MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN BOJONGPICUNG VILLAGES
由: Vivi Mardian, et al.
出版: (2024-09-01)