Competitive Pricing for Multiple Market Segments Considering Consumers’ Willingness to Pay
Defining prices and in which consumers’ segments to put the company’s efforts within competitive markets selling bundles is challenging. On the one hand, methodologies focused on competition are usually appropriate for analyzing market dynamics but not for helping decision makers in specific tasks r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-10-01
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| Series: | Mathematics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7390/10/19/3600 |