ANALYSE DE LA MEDIATION DANS LA RECHERCHE EN MANAGEMENT : L’IMPACT DE LA VEILLE DANS LA POSITION CONCURRENTIELLE DES PME

ANALYSE DE LA MEDIATION DANS LA RECHERCHE EN MANAGEMENT : L’IMPACT DE LA VEILLE DANS LA POSITION CONCURRENTIELLE DES PME

This study discusses a new method of analyzing mediation in a PLS context. It facilitates the adoption of new PLS procedures, by challenging the traditional approach of analyzing mediation by proposing more specific alternatives. In addition, the purpose of this article...

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Bibliographic Details
Main Authors: BADAOUI MOHAMED, CHETTIH ABDELKADER
Format: Article
Language:English
Published: Université Mohammed V de Rabat 2020-06-01
Series:Revue Marocaine de Recherche en Management et Marketing
Subjects:
pls-sem
smartpls
mediation
competitive position
influence
Online Access:https://revues.imist.ma/index.php/REMAREM/article/view/19766/10764

Internet

https://revues.imist.ma/index.php/REMAREM/article/view/19766/10764

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