Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study
Influencers serve as crucial role models, influencing the behavior, aesthetics, and ideologies of their followers. This cross-sectional study aims to explore the perspectives of Portuguese social media users toward influencers. Data were collected through a self-administered questionnaire from 759 p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2023-12-01
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| Series: | Management şi Marketing |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/mmcks-2023-0030 |