The Effect of Social Media Marketing on Purchase Decisions Moderated by Product Quality
The study aims to determine the effect of social media marketing on purchase decisions moderated by product quality at McDonald’s/ McD. This research is considered as causal effect research. The respondents are 100 consumers of McD obtained by incidental sampling technique. The results of the data...
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2022-07-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
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| Online Access: | https://e-journal.ikhac.ac.id/index.php/iijse/article/view/2149 |