The Effect of Electronic Word Of Mouth, Product Quality, Promotion and Price on Interest in Buying MSME Products in Malang After The Covid 19 Pandemic

The research aims to find out and analyze how the electronic word of mouth, the quality of products, prices and promotion of the interest in the prebujaya outfit buy products. The sample used in this study is 105 respondents who once made a purchase at a poor prebujaya outfit. The method of data ana...

Full description

Bibliographic Details
Main Authors: Moh Cholid Mawardi, Sudarmiatin Sudarmiatin, Agus Hermawan
Format: Article
Language:English
Published: Universitas Trunojoyo Madura 2023-05-01
Series:Jurnal Pamator
Subjects:
Online Access:https://journal.trunojoyo.ac.id/pamator/article/view/19860