Corporate social responsibility's relationship with marketing and financial performance of agricultural companies: a case study in East Java, Indonesia

Corporate social responsibility's relationship with marketing and financial performance of agricultural companies: a case study in East Java, Indonesia

Agricultural companies that produce utilitarian products must prioritize corporate social responsibility (CSR) efforts to uphold their reputation (Rep) and ensure long-term sustainability through superior performance. This study aims to examine the relationship between corporate...

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Bibliographic Details
Main Authors: Evi Thelia Sari, Rika Yuliastanti, Parwita Setya Wardhani
Format: Article
Language:English
Published: Universitas Lancang Kuning 2023-05-01
Series:Jurnal Ilmiah Pertanian
Subjects:
corporate social responsibility
reputation
perceived external pressure
corporate financial performance
corporate marketing performance
Online Access:https://journal.unilak.ac.id/index.php/jip/article/view/13038

Internet

https://journal.unilak.ac.id/index.php/jip/article/view/13038

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