An evaluation of festival activities as motives for festival attendance: A case study of Strawberry festival at the Redberry farm in George, South Africa.
The author asserts that It is imperative that festival organisers understand tourist motivations for attending festivals in order to conduct effective festival planning and furthermore, in order to achieve a more productive festival marketing position and marketing strategy. The purpose of this stud...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2017-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_27_vol_6_4__2017.pdf |