Factors determining the behavioral usage of the Ethephon for post-harvest durian in Tien Giang province
This paper investigates some determinants of the intention to use the Ethephon for ripening of post-harvest Durian. The research model was developed based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and combined with a perceived risk. This study surveyed 155 farmers and 20 merc...
Main Authors: | , , |
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Format: | Article |
Language: | Vietnamese |
Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2021-08-01
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Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
Subjects: | |
Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2000 |