Factors determining the behavioral usage of the Ethephon for post-harvest durian in Tien Giang province
This paper investigates some determinants of the intention to use the Ethephon for ripening of post-harvest Durian. The research model was developed based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and combined with a perceived risk. This study surveyed 155 farmers and 20 merc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Vietnamese |
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TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2021-08-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2000 |
| _version_ | 1818204148992049152 |
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| author | Bùi Thị Kim Hoàng Nguyễn Thị Mỹ Tiên Đặng Lê Khoa |
| author_facet | Bùi Thị Kim Hoàng Nguyễn Thị Mỹ Tiên Đặng Lê Khoa |
| author_sort | Bùi Thị Kim Hoàng |
| collection | DOAJ |
| description | This paper investigates some determinants of the intention to use the Ethephon for ripening of post-harvest Durian. The research model was developed based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and combined with a perceived risk. This study surveyed 155 farmers and 20 merchants in Tien Giang Province. The results show that performance expectancy, perceived ease of use, attitude toward using technology, and social influence have a significant positive influence on the usage of the Ethephon. In addition, results also show that anxiety and perceived risk have a significant negative effect on using the Ethephon for post-harvest durian. |
| first_indexed | 2024-12-12T03:36:38Z |
| format | Article |
| id | doaj.art-3aaca625d75649848eb41c714e51ae67 |
| institution | Directory Open Access Journal |
| issn | 2734-9306 2734-9578 |
| language | Vietnamese |
| last_indexed | 2024-12-12T03:36:38Z |
| publishDate | 2021-08-01 |
| publisher | TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH |
| record_format | Article |
| series | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| spelling | doaj.art-3aaca625d75649848eb41c714e51ae672022-12-22T00:39:47ZvieTẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINHTạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh2734-93062734-95782021-08-0116315416410.46223/HCMCOUJS.econ.vi.16.3.2000.20211558Factors determining the behavioral usage of the Ethephon for post-harvest durian in Tien Giang provinceBùi Thị Kim Hoàng0Nguyễn Thị Mỹ Tiên1Đặng Lê Khoa2Trường Đại học Nông Lâm Tp.HCMTrường Đại học Nông Lâm Tp.HCMTrường Đại học Khoa học Tự nhiên, ĐHQG - TPHCMThis paper investigates some determinants of the intention to use the Ethephon for ripening of post-harvest Durian. The research model was developed based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and combined with a perceived risk. This study surveyed 155 farmers and 20 merchants in Tien Giang Province. The results show that performance expectancy, perceived ease of use, attitude toward using technology, and social influence have a significant positive influence on the usage of the Ethephon. In addition, results also show that anxiety and perceived risk have a significant negative effect on using the Ethephon for post-harvest durian.https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2000từ khóa: ethephon, hành vi sử dụng, sầu riêng sau thu hoạch, tiền giang keywords: ethephon, behavioral use, post-harvest durian, tien giang |
| spellingShingle | Bùi Thị Kim Hoàng Nguyễn Thị Mỹ Tiên Đặng Lê Khoa Factors determining the behavioral usage of the Ethephon for post-harvest durian in Tien Giang province Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh từ khóa: ethephon, hành vi sử dụng, sầu riêng sau thu hoạch, tiền giang keywords: ethephon, behavioral use, post-harvest durian, tien giang |
| title | Factors determining the behavioral usage of the Ethephon for post-harvest durian in Tien Giang province |
| title_full | Factors determining the behavioral usage of the Ethephon for post-harvest durian in Tien Giang province |
| title_fullStr | Factors determining the behavioral usage of the Ethephon for post-harvest durian in Tien Giang province |
| title_full_unstemmed | Factors determining the behavioral usage of the Ethephon for post-harvest durian in Tien Giang province |
| title_short | Factors determining the behavioral usage of the Ethephon for post-harvest durian in Tien Giang province |
| title_sort | factors determining the behavioral usage of the ethephon for post harvest durian in tien giang province |
| topic | từ khóa: ethephon, hành vi sử dụng, sầu riêng sau thu hoạch, tiền giang keywords: ethephon, behavioral use, post-harvest durian, tien giang |
| url | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2000 |
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