Language game as a tool for promoting product brands in English
The article considers the functional features of the language game in the texts of advertising in English on the case of advertising slogans of product brands. The relevance of the current research lies in the fact that the language game contributes to the maximum impact on the consumer as its techn...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Modern Humanitarian Researches
2022-07-01
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| Series: | Studia Humanitatis |
| Subjects: | |
| Online Access: | https://st-hum.ru/en/node/1134/ |