Exploring Switching Intentions Among Generation Z Smartphone Users: A Push-Pull-Mooring Framework Analysis of Factors Across Smartphone Segments
This research uses the Push-Pull-Mooring Framework to explore the factors influencing smartphone users’ switching intentions, whether between levels of smartphone types within the same brand or across different brands. Using online survey data from 141 Generation Z Smartphone users in Jakarta, resp...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Wollongong
2023-11-01
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| Series: | Australasian Accounting, Business and Finance Journal |
| Subjects: | |
| Online Access: | https://ro.uow.edu.au/aabfj/vol17/iss5/6/ |