Providing a Framework for the Development of Social Commerce

Objective The increasing complexity and transformation of the business environment resulting from the development of information technology as well as the advent of Web 2.0 interactive tools have led to the formation of networking and social media platforms. The trend towards changing processes in t...

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Bibliographic Details
Main Authors: Mohammad Reza Fallah, Ali Hamidizadeh
Format: Article
Language:fas
Published: University of Tehran 2023-09-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_94472_68d29135fe41b4577986e3d4e62ffabe.pdf