Providing a Framework for the Development of Social Commerce
Objective The increasing complexity and transformation of the business environment resulting from the development of information technology as well as the advent of Web 2.0 interactive tools have led to the formation of networking and social media platforms. The trend towards changing processes in t...
Main Authors: | , |
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Format: | Article |
Language: | fas |
Published: |
University of Tehran
2023-09-01
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Series: | مدیریت بازرگانی |
Subjects: | |
Online Access: | https://jibm.ut.ac.ir/article_94472_68d29135fe41b4577986e3d4e62ffabe.pdf |