Social responsibility and competitiveness in hotels: The role of customer loyalty
The concept of Social Responsibility (SR) has been evolved during the last decade and most organisations care about their society and the environment. While incorporating SR programs through organizational strategies would be mostly optional, the benefits of “doing a good business” may enhance compe...
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Format: | Article |
Language: | English |
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Growing Science
2020-01-01
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Series: | Management Science Letters |
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Online Access: | http://www.growingscience.com/msl/Vol10/msl_2019_398.pdf |