Proposing a Trust Model for Electronic Banking in Iran

Purpose of this study is to provide a trust model in E-banking in Iran. Concentrating on trust and presenting a trust model are since innovative side of this study. So, first the existing trust models in e-commerce and e-banking have been studied.The proposed model has seven main parts and eight the...

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Bibliographic Details
Main Authors: Alireza Ghanada, Abouzar Arabsorkhi, Samaneh Rabbani
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2017-06-01
Series:مطالعات مدیریت کسب و کار هوشمند
Subjects:
Online Access:https://ims.atu.ac.ir/article_8626_3cc8cc97e57309b96f65bcdd034afa65.pdf