From Market Insight to Business Triumph: Unraveling the Role of Market Orientation in Enhancing MSMEs Performance

From Market Insight to Business Triumph: Unraveling the Role of Market Orientation in Enhancing MSMEs Performance

This study aims to analyze the role of market orientation on performance in MSMEs in Semarang City. The research method used is quantitative. The object of research is SMEs in the city of Semarang. By using a non-probability sampling technique, namely convenience/accidental sampling, 200 samples wer...

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Bibliographic Details
Main Authors: M. Lail Cahya Ulum, Agusty Tae Ferdinand, Fadel Wirawan Gunaldi, Nur Arifah
Format: Article
Language:English
Published: Pascasarjana UIN Sunan Gunung Djati Bandung 2023-07-01
Series:Khazanah Sosial
Subjects:
market orientation, competitive advantage, performance, msmes
Online Access:https://journal.uinsgd.ac.id/index.php/ks/article/view/27165

Internet

https://journal.uinsgd.ac.id/index.php/ks/article/view/27165

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