STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKET
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi Sad
2023-06-01
|
| Series: | Journal of Process Management and New Technologies |
| Online Access: | https://drive.google.com/file/d/1Mq0VN3Hp-4Yx9c8NJXysPFcMZGYABQum/view?usp=sharing |