STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKET
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi Sad
2023-06-01
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| Series: | Journal of Process Management and New Technologies |
| Online Access: | https://drive.google.com/file/d/1Mq0VN3Hp-4Yx9c8NJXysPFcMZGYABQum/view?usp=sharing |
| _version_ | 1827307600022077440 |
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| author | Ivan Paunovic Tatjana Mamula |
| author_facet | Ivan Paunovic Tatjana Mamula |
| author_sort | Ivan Paunovic |
| collection | DOAJ |
| first_indexed | 2024-04-24T18:41:50Z |
| format | Article |
| id | doaj.art-3af2935b4b3947d5b46a8a7043f743a9 |
| institution | Directory Open Access Journal |
| issn | 2334-735X 2334-7449 |
| language | English |
| last_indexed | 2024-04-24T18:41:50Z |
| publishDate | 2023-06-01 |
| publisher | Faculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi Sad |
| record_format | Article |
| series | Journal of Process Management and New Technologies |
| spelling | doaj.art-3af2935b4b3947d5b46a8a7043f743a92024-03-27T10:26:48ZengFaculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi SadJournal of Process Management and New Technologies2334-735X2334-74492023-06-01111-2https://doi.org/10.5937/jpmnt11-44579STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKETIvan Paunovic0Tatjana Mamula1Bonn-Rhein-Sieg University of Applied Sciences, CENTIM (Center for Entrepreneurship, Innovation and SMEs), Rheinbach, GermanyFaculty of Management, Metropolitan University, Belgrade, Serbiahttps://drive.google.com/file/d/1Mq0VN3Hp-4Yx9c8NJXysPFcMZGYABQum/view?usp=sharing |
| spellingShingle | Ivan Paunovic Tatjana Mamula STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKET Journal of Process Management and New Technologies |
| title | STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKET |
| title_full | STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKET |
| title_fullStr | STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKET |
| title_full_unstemmed | STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKET |
| title_short | STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKET |
| title_sort | strategic family winery brand launch in the vuca volatility uncertainty complexity ambiguity market three case studies from serbian market |
| url | https://drive.google.com/file/d/1Mq0VN3Hp-4Yx9c8NJXysPFcMZGYABQum/view?usp=sharing |
| work_keys_str_mv | AT ivanpaunovic strategicfamilywinerybrandlaunchinthevucavolatilityuncertaintycomplexityambiguitymarketthreecasestudiesfromserbianmarket AT tatjanamamula strategicfamilywinerybrandlaunchinthevucavolatilityuncertaintycomplexityambiguitymarketthreecasestudiesfromserbianmarket |