CHALLENGES IN THE MARKETING AND BRANDING OF CLUSTERS
Clusters have proved to be powerful engines of economic development in the European Union. Clusters and their stakeholders can derive many benefits from a strong cluster brand. However, they face numerous branding and marketing challenges. Specifics of clusters, such as multiple stakeholders, make i...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University od Life Sciences Press
2013-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
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| Online Access: | https://pefim.sggw.edu.pl/article/view/1353 |