Managing Demand-Side Water Conservation in the United States: An Audience Segmentation Approach

The availability of fresh water affects public health and living standards around the globe, yet water resources are being rapidly depleted by unsustainable human activities. Strained freshwater resources will perpetuate unless the public is made aware of the severity of water scarcity issues. Audie...

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Bibliographic Details
Main Authors: Kristin E. Gibson, Allison R. Fortner, Alexa J. Lamm, Laura A. Warner
Format: Article
Language:English
Published: MDPI AG 2021-10-01
Series:Water
Subjects:
Online Access:https://www.mdpi.com/2073-4441/13/21/2992