KOMUNITAS MEREK: ANTECEDENTS DAN CONSEQUENCES DARI PARTISIPASI KONSUMEN

KOMUNITAS MEREK: ANTECEDENTS DAN CONSEQUENCES DARI PARTISIPASI KONSUMEN

Marketers lately built strategies based on consumer communities exist in the mar­­­ket. Community that drew most of marketer’s attention was brand community. Brand com­munity’s succession was influenced by consumer participation inside it, so that this ar­ticle revealed variables which influenced co...

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Bibliographic Details
Main Authors: Made Dwi Utari, I Gede Ketut Warmika
Format: Article
Language:English
Published: Petra Christian University 2015-01-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Virtual brand community
consumer participation
consumer satisfaction
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/19228

Internet

http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/19228

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