Branding for province: is it useful? Study on branding communications of Jateng Gayeng in the Ganjar Pranowo’s leadership

The Central Java Provincial Government launched the slogan and logo for the Jateng Gayeng but in practice it is not easy because of the different roles of the provincial government in the era of regional autonomy. While on the other hand, many regency/municipal already have their own branding. This...

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Bibliographic Details
Main Author: Andre Noevi Rahmanto
Format: Article
Language:English
Published: Universitas Negeri Yogyakarta 2022-07-01
Series:Informasi
Subjects:
Online Access:https://journal.uny.ac.id/index.php/informasi/article/view/46370