Branding for province: is it useful? Study on branding communications of Jateng Gayeng in the Ganjar Pranowo’s leadership
The Central Java Provincial Government launched the slogan and logo for the Jateng Gayeng but in practice it is not easy because of the different roles of the provincial government in the era of regional autonomy. While on the other hand, many regency/municipal already have their own branding. This...
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Format: | Article |
Language: | English |
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Universitas Negeri Yogyakarta
2022-07-01
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Series: | Informasi |
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Online Access: | https://journal.uny.ac.id/index.php/informasi/article/view/46370 |