OPTIMIZATION OF THE STRUCTURE OF MARKETING ACTIVITIES OF THE PROJECT "THE OPENING CAMPAIGN OF THE UNIVERSITY"
The model, which sets the optimal structure of marketing activities of the project "University entrance campaign" in view of the limited resources, the availability of synergies and the results of statistical analysis of past campaigns introductory periods is presented. The main types of m...
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| Format: | Article |
| Language: | English |
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National Technical University "Kharkiv Polytechnic Institute"
2015-05-01
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| Series: | Вісник Національного технічного університету «ХПÌ». Серія: Стратегічне управління, управління портфелями, програмами та проектами |
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| Online Access: | http://pm.khpi.edu.ua/article/view/2413-3000.2015.1111.34 |