The role of destination brand-oriented leadership in shaping tourism destination brand ambassadorship behavior among local residents in Tanzania
AbstractThe Chengdu Declaration on Tourism and the Sustainable Development Goals emphasizes the importance of promoting local residents’ involvement in building inclusive tourism development across all aspects, including business strategies. However, there has been little focus on promoting inclusiv...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2023-12-01
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| Series: | Cogent Social Sciences |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2266634 |