Performance, Cost-Effectiveness, and Representativeness of Facebook Recruitment to Suicide Prevention Research: Online Survey Study

BackgroundResearchers are increasingly using social media advertisements to recruit participants because of their many advantages over traditional methods. Although there is growing evidence for the effectiveness and cost-effectiveness of social media recruitment in the health sciences, no studies h...

Full description

Bibliographic Details
Main Authors: Lee, Sylvia, Torok, Michelle, Shand, Fiona, Chen, Nicola, McGillivray, Lauren, Burnett, Alexander, Larsen, Mark Erik, Mok, Katherine
Format: Article
Language:English
Published: JMIR Publications 2020-10-01
Series:JMIR Mental Health
Online Access:http://mental.jmir.org/2020/10/e18762/