Development of complex sales promotion of educational services in the specialty «Management of innovation activities»

In this article describes the complex of sales promotion of educational services in the specialty "Management of innovation activity" and proposed plan of decision to boost sales promotion for a new specialty in the Ukrainian education market.

Bibliographic Details
Main Authors: J.O. Timokhina, V.V Bozhkova
Format: Article
Language:English
Published: Sumy State University 2011-12-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_75_79.pdf