Development of complex sales promotion of educational services in the specialty «Management of innovation activities»
In this article describes the complex of sales promotion of educational services in the specialty "Management of innovation activity" and proposed plan of decision to boost sales promotion for a new specialty in the Ukrainian education market.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_75_79.pdf |
| _version_ | 1797331542907813888 |
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| author | J.O. Timokhina V.V Bozhkova |
| author_facet | J.O. Timokhina V.V Bozhkova |
| author_sort | J.O. Timokhina |
| collection | DOAJ |
| description | In this article describes the complex of sales promotion of educational services in the specialty "Management of innovation activity" and proposed plan of decision to boost sales promotion for a new specialty in the Ukrainian education market. |
| first_indexed | 2024-03-08T07:36:57Z |
| format | Article |
| id | doaj.art-3b3d842ff0314cd8970c4666f1de8b79 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:36:57Z |
| publishDate | 2011-12-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-3b3d842ff0314cd8970c4666f1de8b792024-02-02T18:36:59ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-12-0124/17579Development of complex sales promotion of educational services in the specialty «Management of innovation activities»J.O. TimokhinaV.V BozhkovaIn this article describes the complex of sales promotion of educational services in the specialty "Management of innovation activity" and proposed plan of decision to boost sales promotion for a new specialty in the Ukrainian education market.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_75_79.pdfinnovation managementsales promotiontarget consumer groupseducational servicesuniversity |
| spellingShingle | J.O. Timokhina V.V Bozhkova Development of complex sales promotion of educational services in the specialty «Management of innovation activities» Marketing i Menedžment Innovacij innovation management sales promotion target consumer groups educational services university |
| title | Development of complex sales promotion of educational services in the specialty «Management of innovation activities» |
| title_full | Development of complex sales promotion of educational services in the specialty «Management of innovation activities» |
| title_fullStr | Development of complex sales promotion of educational services in the specialty «Management of innovation activities» |
| title_full_unstemmed | Development of complex sales promotion of educational services in the specialty «Management of innovation activities» |
| title_short | Development of complex sales promotion of educational services in the specialty «Management of innovation activities» |
| title_sort | development of complex sales promotion of educational services in the specialty management of innovation activities |
| topic | innovation management sales promotion target consumer groups educational services university |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_75_79.pdf |
| work_keys_str_mv | AT jotimokhina developmentofcomplexsalespromotionofeducationalservicesinthespecialtymanagementofinnovationactivities AT vvbozhkova developmentofcomplexsalespromotionofeducationalservicesinthespecialtymanagementofinnovationactivities |