Field experimental evidence of how social relations shape behavior that promotes energy conservation

Summary: Energy demand-side management is essential for deep decarbonization. However, while we target people as discrete and isolated individuals, we ignore the fact that energy consumption occurs in intricate webs of pre-existing social relations. This study examines an emergency demand response (...

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Bibliographic Details
Main Authors: Zhaohua Wang, Bin Lu, Bo Wang, Yueming (Lucy) Qiu, Jingyun Li, Bin Zhang
Format: Article
Language:English
Published: Elsevier 2022-11-01
Series:iScience
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S258900422201728X