An innovation diffusion model for new mobile technologies acceptance
This paper aims to approach the diffusion model developed in 1960 by Frank Bass has been utilized to study the distribution of different types of new products and services. The Bass Model helps by describing the process in which new products are adopted in a market. This model is a useful tool for p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2017-01-01
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| Series: | MATEC Web of Conferences |
| Online Access: | https://doi.org/10.1051/matecconf/201713707001 |