An innovation diffusion model for new mobile technologies acceptance
This paper aims to approach the diffusion model developed in 1960 by Frank Bass has been utilized to study the distribution of different types of new products and services. The Bass Model helps by describing the process in which new products are adopted in a market. This model is a useful tool for p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2017-01-01
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| Series: | MATEC Web of Conferences |
| Online Access: | https://doi.org/10.1051/matecconf/201713707001 |
| _version_ | 1831643769188909056 |
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| author | Barkoczia Nadi Simina Lakatos Elena Andrada Bacali Laura |
| author_facet | Barkoczia Nadi Simina Lakatos Elena Andrada Bacali Laura |
| author_sort | Barkoczia Nadi |
| collection | DOAJ |
| description | This paper aims to approach the diffusion model developed in 1960 by Frank Bass has been utilized to study the distribution of different types of new products and services. The Bass Model helps by describing the process in which new products are adopted in a market. This model is a useful tool for predicting the first purchase of an innovative product for which there are competing alternatives on the market. It also provides the innovator with information regarding the size of customers and the adoption time for the product. The second part of the paper is dedicated to a monographic study of specific conceptual correlations between the diffusion of technology and marketing management that emphasizes technological uncertainty and market uncertainty as major risks to innovative projects. In the final section, the results of empirical research conducted in Baia-Mare, Romania will be presented in a way that uses diffusion Bass model to estimate the adoption period for new mobile technologies. |
| first_indexed | 2024-12-19T13:06:22Z |
| format | Article |
| id | doaj.art-3b40cab18d60449ab9e0b8c7d6284b0a |
| institution | Directory Open Access Journal |
| issn | 2261-236X |
| language | English |
| last_indexed | 2024-12-19T13:06:22Z |
| publishDate | 2017-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | MATEC Web of Conferences |
| spelling | doaj.art-3b40cab18d60449ab9e0b8c7d6284b0a2022-12-21T20:20:02ZengEDP SciencesMATEC Web of Conferences2261-236X2017-01-011370700110.1051/matecconf/201713707001matecconf_mtem2017_07001An innovation diffusion model for new mobile technologies acceptanceBarkoczia NadiSimina Lakatos ElenaAndrada Bacali LauraThis paper aims to approach the diffusion model developed in 1960 by Frank Bass has been utilized to study the distribution of different types of new products and services. The Bass Model helps by describing the process in which new products are adopted in a market. This model is a useful tool for predicting the first purchase of an innovative product for which there are competing alternatives on the market. It also provides the innovator with information regarding the size of customers and the adoption time for the product. The second part of the paper is dedicated to a monographic study of specific conceptual correlations between the diffusion of technology and marketing management that emphasizes technological uncertainty and market uncertainty as major risks to innovative projects. In the final section, the results of empirical research conducted in Baia-Mare, Romania will be presented in a way that uses diffusion Bass model to estimate the adoption period for new mobile technologies.https://doi.org/10.1051/matecconf/201713707001 |
| spellingShingle | Barkoczia Nadi Simina Lakatos Elena Andrada Bacali Laura An innovation diffusion model for new mobile technologies acceptance MATEC Web of Conferences |
| title | An innovation diffusion model for new mobile technologies acceptance |
| title_full | An innovation diffusion model for new mobile technologies acceptance |
| title_fullStr | An innovation diffusion model for new mobile technologies acceptance |
| title_full_unstemmed | An innovation diffusion model for new mobile technologies acceptance |
| title_short | An innovation diffusion model for new mobile technologies acceptance |
| title_sort | innovation diffusion model for new mobile technologies acceptance |
| url | https://doi.org/10.1051/matecconf/201713707001 |
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