Examining the adoption of Apple Pay among generation Z in Vietnam
This study examines the level of knowledge, use, and determinants determining the adoption of Apple Pay among Generation Z customers in Vietnam. An online survey with 339 participants aged 18-26 was done using quantitative methods. The participants were recruited using social media platforms. The st...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2024-01-01
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| Series: | Banks and Bank Systems |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19537/BBS_2024_01_Sang.pdf |