Maneuvering Angry Consumers toward Brand Forgiveness and Repatronage: The Moderating Role of Personality and Recovery Strategies
Brand hate occurs when consumers experience extreme negative emotions towards a particular brand and thus detach themselves from it. With this under consideration, the study investigates two types of recovery strategies. The first is an apology from the brand for not extending the experience it was...
| Main Authors: | , |
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| 格式: | 文件 |
| 语言: | English |
| 出版: |
Lahore School of Economics
2022-03-01
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| 丛编: | The Lahore Journal of Business |
| 主题: | |
| 在线阅读: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/108 |