The impact of relationship marketing with customers on the financial performance of the sunflower oil manufacturers in Serbia
The purpose of this study is to investigate empirically how determinant attributes of price and brand, based on relationship marketing concept, influence customer perceived value as well as long-term profit in the Serbian sunflower oil industry. For the purpose of this study, a self-administrated qu...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2018-01-01
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| Series: | Ekonomika Poljoprivrede (1979) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2018/0352-34621801093A.pdf |