Understanding the Role of Overall Appearance and Color in Consumers' Acceptability of Edamame

Understanding the Role of Overall Appearance and Color in Consumers' Acceptability of Edamame

Appearance properties of vegetables can affect consumers' acceptance toward them as well as purchase intent. Hence, appearance is highly associated with quality of edamame (Glycine max (L.) Merr.), a protein-rich vegetable that is experiencing increased sales in the USA. Edamame is a high-value...

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Bibliographic Details
Main Authors: Renata Carneiro, Kyle Adie, Dajun Yu, Mariah Beverly, Clinton Neill, Bo Zhang, Thomas Kuhar, Steven Rideout, Mark Reiter, Haibo Huang, Sean O'Keefe, Susan Duncan
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-04-01
Series:Frontiers in Sustainable Food Systems
Subjects:
sensory
willingness-to-pay (WTP)
vegetable soybean
Glycine max (L) Merr
specialty crop
Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2022.738453/full

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https://www.frontiersin.org/articles/10.3389/fsufs.2022.738453/full

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